Maeflower

Identity for a sustainable Bristol-based event hire & styling brand 

Referencing its sustainable and alternative nature, Maeflower takes its visual cues from flowers, Art Nouveau and 60s and 70s revival. The brand is designed to feel natural, calming and romantic, while avoiding being overly saccharine or embodying your usual wedding cliches. Bespoke type makes up the logo, inspired by the organic curves of Art Nouveau. 

The name comes from the mayflower – a wild woodland flower symbolising welcoming, health, happiness and the month of May – the start of the high season of celebrations.

Flat lay of two pages of the maeflower brand guidelines with lilac and dusky teal type on an off white background
Square social post of lilac maeflower logo and flower illustration on an off white background
Photo of couple walking away from the camera hand in hand through an arch shaped opening in hedge and trees
Photo of hand holding up bouquet of dried flowers and twigs
Simple vector illustration of two flowers and sunburst in off white on mid brown background
Flat lay of two pages of the maeflower brand guidelines with lilac and dusky teal type on an off white background
Photo of candles logs flowers and fairy lights styled on dinner table with vintage chairs behind
Square social post of lilac type on a curve saying hire and styling on an off white background
Poster of image of hand holding up bouquet of daisies to a blue sky overlaid with the maeflower logo repeated from the top to the bottom of the design in off white
Photo of vintage wooden dining chair on lawn in front of green bushes in background
Photo of wild flower meadow at dusk overlaid with simple off white illustrations of a sun and moon and off white type saying for the day and night
 
Photo of autumnal coloured dried flowers
Photo of womans hand with lilac nail varnish holding up orange coloured drink with slice of orange to camera as if saying cheers
Maeflower capital M brand mark in lilac on an off white background
Flat lay of one page of the maeflower brand guidelines with dusky teal type on an off white background
Maeflower business card with lilac type on an off white background saying hire and styling for the day and night plus the contact details
Photo of a wild flower meadow at dusk overlaid with the maeflower logo in off white
Flat lay of three pages of the maeflower brand guidelines with lilac and dusky teal type on an off white background and one page with off white type and a flower illustration on a mid brown background
Square social post of lilac flower illustration and type saying thoughtfully sourced on an off white background
Maeflower poster in olive green with flower illustrations in off white and off white type saying decor need not cost the earth
Close up photo of eucalyptus plant leaves
Photo of vintage wooden stool in long grass in field
Square social post of lilac flower illustration and type saying sustainable styling on an off white background
Animated gif of three photos of vintage doylies rugs and small items such as candlesticks pots and dried flowers
Flat lay of front cover of the maeflower brand guidelines with lilac type on an off white background with the maeflower logo and flower illustration
Photo of vintage wicker baskets pots and flowers on chair in grassy field
Photo of hand holding up bouquet of daisies to blue sky
Photo of vintage brass candesticks with yellow candles in on table with off white linen table cloth
Simple vector illustration of two flowers and sunburst in lilac on off white background
Photo of styled wedding table with vintage wooden table and chairs linen napkins off white candles and autumnal coloured flowers
Animated gif of flat lay of two pages of the maeflower brand guidelines with type and illustrations on an off white background
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