Everyday

Identity for a creative commmunity with a DIY spirit.

With branding no longer fit for purpose, former Wigan STEAM needed a new name and identity. Through community consultation and a thorough naming process – ‘Everyday’ was chosen – a name fitting for a friendly, unpretentious and inclusive bunch who foster creativity. Everyday.

Like a sketchbook full of scribbles or a table scattered with art materials – the branding is honest, joyful and not at all precious. With no straight edges and type on a slant – it's a concept that invites people to celebrate the process, make a mess and have a go!

A warm, natural creative direction was taken for the photography, shot by the wonderful Rebecca Lupton, centring some of the many people who make up the Everyday community.

Three phone screens with colourful instagram stories saying creative community in the heart of wigan with illustrations and woman smiling doing printmaking

Block colour and illustrative patterned shapes on peach background

Photo of paintbrushes in ceramic pot on table

Photo from above of childs hands playing with clay

Photo slideshow of photos of painting and pottery tools and people making art

Instagram post of simple yellow illustration of vase on peach background with black text inside saying workshops and events

Photo close up of adults hands scoring pattern on clay shape with pottery tool

Animated gif instagram post of block colour and patterned illustrative shapes with text saying making space for creativity

Photo of teenage girl painting clay artwork with turquoise paint with artwork on wall behind and clay paint bottles on table in front

Photo of painting aprons hanging over door with box and cups of art tools and brushes on table in front

Block colour yellow white and blue and patterned playful illustrative shapes on peach background

Photo of toddler looking up at mother drawing on paper on table in workshop

Photo of teenagers and mother doing embroidery workshop together smiling and talking

Photo of workshop facilitator in apron holding bookbinding thread during workshop

Everyday blue white yellow and peach poster series on street hoarding

Photo of old courts wigan with peach blue and white block colour and patterned shapes animated on top

Instagram post with white and patterned shapes on blue background saying studio 01

Instagram post of black text showing everyday address and web address on yellow background

Photo of child in apron doing ceramics workshop with adults in background around table

Everyday blue sandwich board sign outside building with white shapes with text inside saying making space for creativity

Photo of child playing with colourful building block toys

Everyday

WEAVE