Pen and Think

Identity for writer Megan Holland’s unique brand of storytelling.

From workshops and mindfulness walks to scripts for VR experiences – Pen and Think offers writing in many unexpected forms. Megan needed an identity to convey this, alongside her friendly, personable approach.

The brand is based around the idea of writing being at the centre, with other elements circling around it – Megan’s ancillary skills, varied offering and entourage of talented creatives.

Playful illustrations nod to the scribbles from Megan’s notebooks where her ideas are first seeded, and reference her surroundings – her desk, plants, pens, and of course, her trusty studio assistant, Mog.

White hand drawn style line illustration of pen plant laptop glasses and pile of papers on desk surface on black background
Pen and Think logo in brown on lilac background
Photo of tropical leaves in vase on books on table
White hand drawn style line illustration of pen plant laptop glasses and pile of papers on desk surface on black background
Animated gif of various pages of pen and think website
Type on two interlocking curves saying workshop workshop in white on black background
Red hand drawn style line illustration of pen paper speech bubble and squiggly lines on yellow background
White T shirt with red line illustration of crowd of people just their feet and legs walking in one direction together
White hand drawn style line illustration of pen and scriblle on black background
Front and back of lilac pen and think business cards with brown logo and contact details leaning against lilac wall sitting on red surface
White hand drawn style line illustration of notebook and pen on black background
Brown hand drawn style line illustration of plants on lilac background
Photo of hand and arm holding up ecru coloured tote bag with black handle with red line illustration of mog the cat and plant on it
Animated gif of four pen and think brand guidelines spreads
Photo of mog the cat lying on coffee table amongst plants in pots looking into camera
Red hand drawn style line illustration of mog the cat and plant on pale pink background
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