Pen and Think

Identity for writer Megan Holland’s unique brand of storytelling.

From workshops and mindfulness walks to scripts for VR experiences – Pen and Think offers writing in many unexpected forms. Megan needed an identity to convey this, alongside her friendly, personable approach.

The brand is based around the idea of writing being at the centre, with other elements circling around it – Megan’s ancillary skills, varied offering and entourage of talented creatives.

Playful illustrations nod to the scribbles from Megan’s notebooks where her ideas are first seeded, and reference her surroundings – her desk, plants, pens, and of course, her trusty studio assistant, Mog.

White hand drawn style line illustration of pen plant laptop glasses and pile of papers on desk surface on black background

Photo of tropical leaves in vase on books on table

Animated gif of various pages of pen and think website

Type on two interlocking curves saying workshop workshop in white on black background

Red hand drawn style line illustration of pen paper speech bubble and squiggly lines on yellow background

White T shirt with red line illustration of crowd of people just their feet and legs walking in one direction together

White hand drawn style line illustration of pen and scriblle on black background

White hand drawn style line illustration of notebook and pen on black background

Brown hand drawn style line illustration of plants on lilac background

Photo of hand and arm holding up ecru coloured tote bag with black handle with red line illustration of mog the cat and plant on it

Photo of mog the cat lying on coffee table amongst plants in pots looking into camera

Red hand drawn style line illustration of mog the cat and plant on pale pink background

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Pen and Think

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