Art with Heart

Brand evolution for Salford-based arts organisation Art with Heart.

Happy with their existing branding, Art with Heart, felt it was time for it to be developed to create more of a community feel.

The concept uses a suite of building blocks, conveying the central idea of ‘building’ a community together. The introduction of an additional typeface, built out of composite parts, continues this idea and a suite of icons was created to match. The colour palette was developed with the addition of paler tones and texture, introduced through grainy gradients, for a warmer feel.

Purple art with heart folded flyer with geometric shapes and white text saying we are building creative projects from the ground up
We are art with heart brand stamp motif in white on black background
Hand holding up ecru coloured tote bag with brightly coloured geometric shapes and we are art with heart brand stamp motif with black
Purple art with heart folded flyer with geometric shapes and white text saying we are building creative projects from the ground up
Photo of actor in play with superhero mask and cape on with art with heart brand stamp motifs in bright turquoise animated over top
layout of lots of black art with heart icon designs on pink background
Purple art with heart instagram post with photo of smiling women in arch shape and white text saying we are community above
Blue art with heart instagram post with grainy texture geometric shapes in pale blue stacked on each other on blue backrgound
Animated gif of art with heart icon designs in black on pale yellow background
Layout of three art with heart brand stamp motifs in white on black background saying we are art with heart
Art with heart booklet designs in purple turquoise and red with art with heart logo and brand stamp motif in white with white title saying performance and photo of two actors in arch shape
Art with heart booklet inside spread layout design with type saying our workshops on pink background with right hand page showing large body copy type introduction on white background
Photo of art with heart actor interacting with audience
White t shirt with brightly coloured stacked up geometric shapes and black brand stamp motif saying we are art with heart
Blue art with heart notebook with pale blue stacked up grainy shapes on blue background with white type saying lets build this together
Flat lay animated gif of four layouts from art with heart brand guidelines
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